Are you aware of the “Buy Local” Movement? It encourages cities and towns to support independent companies in their area over big business. Local business owners need to do all they can to ensure that their company is being found by customers who prefer to support locally-owned businesses. One of the best ways to do this is with accurate business listings online.
Buy Local & Local SEO
What is the Buy Local Movement?
This movement began as a way to unite small businesses and prevent corporate chains from taking over towns. Buy Local gives local shops and companies a stronger voice so that they can vouch for the funding and cultural impact in their town.
Local businesses can join together on their own, or they can be motivated by the Chamber of Commerce or non-profit organizations like American Independent Business Alliance (AMIBA). The movement’s goals include:
- Circulating local wealth in the community
- Providing local culture and character
- Creating excellent jobs
- Having a hand in deciding local policy
- Supporting business owners
- Improving the local variety
- Competing with big corporations
The movement works very well when it’s managed properly; however, businesses also need to remember to make themselves more accessible on the internet. That’s where Local SEO plays its role.
What does Buy Local mean for digital marketing?
Local SEO is crucial for small businesses because searchers want businesses in their area. Local companies need to be able to compete with big business by having accurate listings, which will help customers find local results when they look online. More than 70% of customers are searching on a mobile device. They are looking for products and services that are immediately accessible. Local SEO improves your company’s chances of appearing in the search results because your listings, whether in Google Maps or in Yahoo results, will be right there for customers to see.
As the Buy Local Movement grows, it’s critical that small businesses have accurate information online. Your customers will love that they can find a local company, and you will appreciate the opportunity to boost your community’s success!