Facebook Advertising: How the World’s Largest Social Media Platform Can Grow Your Business
With over 2,000,000,000 monthly active users, Facebook continues to dominate the social media sphere. For years, it’s been the leading social media platform, used at first to connect and share what’s on your mind, and eventually to share your business, advertise, and participate in the community marketplace.
With a large user database comes even greater opportunities to grow your business. From paid advertising to sharing your brand story, Facebook provides far more than one way to connect with your audience. At Turn the Page Oregon, we want to help you take advantage of the platform’s benefits.
Being that it’s about more than just selecting a photo and a witty caption, we understand that social media marketing can be time consuming and overwhelming. That’s why we’re prepared to take on the stressful parts of Facebook marketing for you while you enjoy the rewards. Turn the Page Oregon has a team of digital content and social media experts who are ready to increase the online traffic to your business. They know how to make use of Facebook advertising, the kind of content that gets clicks, and how to target your demographics so you spend less money for the highest level of results.
What is Facebook Advertising?
After dominating as a social media platform, Facebook has started to have an impressive impact on business with paid advertising. Targeting audiences with thoroughly customizable advertising campaigns, Facebook allowed registered businesses to stretch beyond their organic reach. Through Facebook advertising, our brand partners have significant engagement opportunities with unmatched demographic data to ensure your advertisements are reaching users who will actually care to see them. Our skilled social media team knows how to analyze the data and provide brand insights and awareness that helps your business grow.
What is Facebook Brand Advertising?
As a part of Facebook Advertising, the social platform launched the Brand Awareness Objective. Facebook Brand Advertising assists brand advertisers in focusing on the consumers and data that matters. Turn The Page Oregon Facebook Ad types generally fall under the heading—brand awareness or direct response (DR)—each of these provides different results. Brand awareness advertising from our social media team will help our partner brands uncover the audiences most likely to retain their ads. We utilize Facebook to find as many of the right people as possible to earn their attention.
Share Your Brand Story
Our Social media team will skillfully build a custom audience tailored to your specific customer demographic. When we research your target audience, we don’t just search for age and region, but demographics including things like job type and behaviors. Our team will analyze the data of your Facebook paid advertising to provide outstanding brand exposure, awareness, and analysis.
What is Facebook Lead Advertising?
In the not-so-distant past, paying for a post to be promoted on social media was seen as frivolous and even desperate. Generating quantifiable leads was a pipe dream — but things have changed. Now, paid campaigns on social media have become a powerful online marketing tool to boost business for companies of all sizes, and the Facebook experts at Turn The Page Oregon want to help you take advantage of that. Facebook Lead Advertising is a way of promoting your ads to help find new customers who, based on their activity, would likely be interested in your products.
How it Works
Leads generated using Facebook paid advertising are generated and collected on Facebook itself. The potential customer does not leave Facebook. Using Facebook’s platform, our experts at Turn The Page Oregon can design ads that encourage customers in the right demographic who display the right behaviors. Lead ads let people show their interest in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them. Leads can either be downloaded as a spreadsheet or in some cases collected directly into your CRM.
Facebook Lead’s ROI
At Turn The Page Oregon, we don’t just advertise for you, we want to help you understand your ROI. In today’s technology-driven environment, it can take up to 6-8 touches just to generate a lead. Measuring your results is the best way to discover how your advertising is performing and understand the outcomes you desire most. Analysis of the data from your digital marketing is something our experts use to improve your ROI.
What is Facebook Traffic?
Facebook traffic is any piece of clickable content you put on Facebook to generate conversions to your website. This could be Facebook Ads, posts, or links on your business’s profile page. Traffic can also be considered in other ways through ads, such as sign-ups, phone calls, leads, or anything else that brings consumers to learn more about your business.
Facebook marketing takes advantage of the many ways consumers use social media to shop and find new businesses, appealing to customers looking for your business and services.
How Facebook Traffic can mean Astronomical Growth
In today’s society, we are constantly glued to our phones. According to Dscout, the average person clicks, taps, or swipes their phone 2,617 times a day; the heaviest users touch their phone 5,427 times a day. The average person spends 35 minutes a day on Facebook throughout the day. This is not including time spent on Facebook through desktops or tablets.
With consumers using Facebook for a quarter or their daily mobile social media interactions, why would you not want your business to make use of Facebook marketing?
Get Started Today
Call our experts in Oregon at (971) 212-4026 and find out how we can help you take advantage of Facebook Advertising to grow your business!