There are plenty of ways to go green with your marketing. Digital marketing is a great option for new business who are trying to establish their footprint and for experienced business owners looking to switch up their marketing strategy.
Here are some eco-friendly tips that will keep your business fresh and your customers happy:
Leave the Paper on the Tree
On average, an office worker uses 10,000 sheets of paper a year. In that same year, 6.5 million tons of paper is used to send mail that ends up in the trash. Cutting down on the paper products your small business uses will not only improve your company’s global footprint, but it will demonstrate to your clients that you are environmentally conscious. Many companies go paperless by:
- Sending electronic invoices
- Streamlining client communication through phone calls and email
- Investing in storage software, like Google Drive, to transition company documents
- Protecting digital information through heightened electronic security
Update Your Corporate Blog
A corporate blog is much more than a way to keep your readers informed without sending them a monthly paper newsletter – it’s also a great way to build your brand and target the audience you want for your company. Look for trending topics within your industry and add your own unique perspective with expert insight. Common questions that customers ask also make great blog topics. Blog posts on these common topics will also help you gain SEO traction as many of them will relate to common search engine queries.
Use E-Newsletters to Connect
E-newsletters, or email campaigns, are a great, simple tool to connect with customers. You can segment your email marketing lists to increase clicks and conversions. Segmented email campaigns allow you to offer the right product to the right customers so you can increase your ROI and it helps spread the word about your business through increased impact. The better you understand the needs of each marketing list, the better you can refine your offers and establish your company as a leader in that market. Email campaigns are more efficient and eco-friendly than direct mail campaigns that waste more paper than bring in leads.
Social Media Solution
Social media platforms like Facebook and Twitter are some of the best-known digital marketing tools, and some of under-utilized. Facebook alone gathers ONE BILLION unique visitors in a month which means enhanced targeting for your company’s ads and engagements. We’d like to see a magazine ad or flyer try to narrow down their demographics as efficiently as Facebook.
A well-managed social media presence can be as effective as blogging when it comes to managing your corporate brand without harming the environment. Whether you stick to the familiar faces like Facebook and Twitter or you want to dare to branch out to Instagram and Snapchat, social media is a much more effective marketing tool than direct mail or traditional advertising campaigns.