Have you been confused by an email from Google telling you to publish your free website? This might look like an offer that’s too good to be true. That’s because it is. Google offering a free website is not what you think, nor is it necessarily an advantage for your business.
Google’s Free Website: What Is It?
If you have a Google My Business, you’ve no doubt received a bunch of notifications from Google telling you to publish your website. You might be asking yourself: Why should you publish a website with Google if you already have a professional website for your business?
Google My Business Website
The free website integrates with Google My Business and it’s ideal for business owners who don’t currently have a website. Google provides companies with a way to build a website without paying for a domain or using up server space. All you have to do is use the tools Google gives you in the GMB dashboard.
However, this option won’t work for your company if you already have a website.
The free website that Google offers and your business’s website are two separate things. So, you might be confused why you’re getting emails from Google telling you to publish your site when you already have a website that’s running. In that scenario, we recommend avoiding the free website for a couple of reasons.
The Downside to Two Websites
First of all, we recommend staying away from Google’s free website is that it will befuddle your customers. It’s better to have one business website for your clients instead of making them choose between two sites. We’re all in favor of having clear, consistent listings for your business across the web. However, we also strongly recommend against duplicates, which is what you’d be creating with the free website.
We also don’t recommend using Google’s free website because it only works with Google. Your customers will have a hard time finding your website if they use Bing or Yahoo. Turn The Page creates websites that are optimized for any search engine. We do this because your customers should always be able to find you, regardless of where they search. Just using a Google-centric website might cause you to miss out on valuable business that could come from other places.
Finally, we all know that they didn’t build Rome in a day. Google’s free website builder brags that anyone can build it their site in 10 minutes, but 10 minutes is not enough time to build a fully-functioning, gorgeous, SEO-friendly website. The free website is limited in what it can do, who it reaches, and how it appears.
Trust the Website Development Experts
We have been building websites for all sorts of businesses for over 7 years. We know how to build websites that will dominate the competition on a desktop and on mobile. Ignore Google’s reminders about publishing your website. We’ve got you covered.